It seems like many things from the past have been making a comeback as of late. Whether it be bright clothes and snapbacks from the 80s and early 90s, old gaming systems, or bands returning to some of the sensibilities of funky artists like Prince and Michael Jackson, we seem to be riding a wave of retro. One of the most interesting aspects of this is the resurgence of vinyl. According to the RIAA, in 2016, vinyl sales reached their highest point since 1985, contributing a sizable $430 million to the music industry.
What’s interesting is that, according to a survey done last year by market research agency ICM Unlimited, a whopping 48% of people don’t even play their purchases, and 7% don’t even own a turntable. One might ask,
“Why are people buying music that they don’t even play?”
Well, there are a few reasons. Music has always been about much more than just the music. It identifies us. It has provided one of the most powerful ways in which can we express ourselves on a daily basis. When you walk down the street wearing your favorite band’s shirt, you are telling people “I am a part of a scene, I have a set of ideals and resonate with this artist’s sound, message, and style.” Likewise, when people walk into your home and see your favorite vinyl proudly displayed on the wall or a shelf, it can speak to the very core of who you are.
Even local bands are getting in on the action. It is an indisputable fact that these days, the most popular way to listen to music is via some form of streaming or digital download. Many artists are including a download of the album along with the purchase of a vinyl copy. This gives fans the best of both worlds as they get both the slick, statement-making record along with the convenience of being able to pop their earbuds into their phone and rock out to their heart’s content. This is exciting as it gives people a reason to buy music again, and to support their favorite artists to be able to continue to make sounds that touch our souls. As always, #enjoylocalmusic