We talked to the band CVLTVRE about their influences, their up bringing and plans for 2018

The American Emo/Post Hardcore band from the Inland Empire is set to take the stage this Friday in Riverside as DayShell and Eyes Set To kill stop by on their “New Years Resolution Tour”. (Get your Tickets by clicking here) We sat down with CVLTVRE’s guitarist and lead singer Joseph Yarbrough and chatted about the bands inspiration in their early stages, their hustle and plans for 2018

How do you like to describe CVLTVRE’s overall sound/themes/ideas to the uninitiated? 

Joe Yarbrough: Well, CVLTVRE is a blend of all our influences, plus our cinematic desire to tell stories through the art of melodies and instruments. For those who wish to compare us to other artists, we would say we are for fans of Thrice, Manchester Orchestra, and Citizen.

What kind of story do you want to convey in a song like “Drown” for example? Straight from the first few lines, there’s some very interesting imagery on display here.

Joe Yarbrough: The idea is quite simple. There are some things you just cannot control in life. No matter how hard you try, no matter how much you react, and in this case that inspired this song, no one lives forever. I have a chemical disorder which has caused me to battle taking my own life in the past.
A year ago, my grandmother, who was a big part of raising me, was diagnosed with cancer. With everything in my life doing great at the moment, there was no way to prepare, and in an attempt to control the situation, my first thought was not to accept the situation, but to fall back to ways I knew I can control. The chorus “I got time to kill, I have time to breathe, but I can’t stop you from running away from me” sums up how we should come to terms with situations like these.


With those kinds of strong personal emotions running through your music, how have you seen that translate in your live shows?

Joe Yarbrough: That’s the beauty of CVLTVRE: it varies. When we are living in acceptance, it becomes a tune of hope. But when life is hard, it comes off more aggressive and in your face. But every time we play, we love seeing that translate to fan interaction. The music itself has transpired to be more about response than performance.

Whether as a band or as a fan, what can you say about the importance of supporting your local music scene? How have you seen it contribute to your success so far?

Joe Yarbrough: It is SUPER important! Especially to us! Supporting the local music scene is what keeps the bands we’ve grown to love alive. How do we keep the legacy if we don’t constantly share and give time to musicians who are creating, based off music that is so inspiring, but not yet in the mainstream of pop culture? Also, from supporting the local scene, it helps people find artists who may be their new favorite band.

What’s the plan for CVLTVRE in 2018?

Joe Yarbrough: Well we are releasing a new music video Jan. 19th for a single “Birthday Song,” which is off our EP “All Life Is…Act 1: An Act of Letting Go,” which is due out mid-February. Also, we will be doing a west coast tour in support of its release. Also, we will be announcing our label which has partnered with us for this release.

Don’t forget to follow CVLTVRE on all social media platforms.
Facebook  |  Twitter  | Youtube  |  Instagram

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Gus appeared at OCML HQ and took over the OCML Artist Spotlight Series!

After conquering the beast of the Monster Mash ’17 this past October, Gus McArthur are not only releasing new content this week but are also part of this week’s OCML Artist Spotlight featuring their brave lead singer Gus. Check out the interview down below as well as their Spotify playlist. 

Before you go check out their music down below and also remember to follow them on their social media pages and website linked down below. Facebook | Instagram | Website

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Michael Barnum releases new single on his birthday called, “Universe”

After a few busy months Michael Barnum finally releases a new single on his birthday called, “Universe” So we chatted with Michael to find out what inspired the fresh new track, this is what he said,

“So I actually wrote the song a year ago. In the month of September last year, I challenged myself to write a song everyday in September. In an effort to keep writing and hone my songwriting skills, this was one of the ones that came out of that exercise. An album isn’t officially in the works just yet, but I have been writing a lot.”

Check the track down below and don’t forget to get yourself the single “Universe” on itunes and google play! 

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Add the new single to your playlist and get it on:

Pets and farm animals also need help after Hurricane Harvey flooding in southeastern Texas

Texan citizens are not the only ones suffering after this past weekend’s Hurricane Harvey floods.  Images of grief and despair on television shows us that human life and animal life are interwind together more than we think. People are leaving their household with their pets on hand rather than other valuable goods, showing us that pets and animals are more valuable than the latest television or game system. With water levels rising, animals are being trapped in their homes, on top of cars, or on their pens.

This is how you can help out:

The Humane Society of the United States Animal Rescue Team provides response to natural disasters. They have volunteers, equipment, and rescue vehicles currently working from Corpus Christi to Texas City to San Antonio.
The ASPCA is on the ground with search-and-rescue, sheltering and relocation teams in Houston and much of Harvey’s path. They are asking for monetary donations or membership within the organization to support ongoing rescue efforts.

The Louisiana SPCA is getting ready in case flooding in New Orleans should occur this week. The group has already transported dozens of animals living in Harvey’s path to Atlanta.

An interview with Elliot from Alestorm at Vans Warped Tour ’17

OCML was at this year’s Vans Warped Tour ’17 and we had a chance to interview Elliot from the band Alestorm! OCML’s own John Safari chatted with Elliot in regards to the touring life, their creative process on music videos and whats planned for the band in the upcoming year! Stay in tune and follow us on Facebook, Instagram and Twitter and as always #enjoylocalmusic

5 Ways To Be a Professional Band While Playing a Show

1. Get to the show before the first band goes on.  Load in and support their set. You want them to stick around for yours, right?

2. Load out and get back inside the venue to support the other bands. The scene is only as strong as we make it. If you don’t support each other, why would anyone else?

3. Encourage your fans/friends to stay and watch the other bands with you after your set. The other bands brought people to watch you as well. After all, they paid to get in. Get their money’s worth!

4. Mingle with the other bands, become friends, buy merch from touring acts and help the promoter create the fun environment that people want to be a part of. Support starts from within.

5. Stay until the last band is done with their set. We all have day jobs and have to wake up early. This is Rock n Roll, you have to be able to stay up late.

In closing, if all the bands were at the show from beginning to end, it would keep the other people there to watch more of the bands. We are all working our ways up, and we will all get there faster if we work together. Shed the ego at the door and support the other bands in the scene.

Zach is Back with a new video! | Fresh Tracks

After a successful tour the band and Zach Alwin came back with more inspiration than ever! Here is a new music video directed by Matthew Young, who he met while getting a Lyft through Hollywood. His fantastic idea brought together the whole band and the team to make it a reality and it stars, a 13 year old roller skating prodigy.

Zach Alwin and the band have a few upcoming shows, catch them on these dates:

September 15 At the Top –  Long Beach Ca.

September 16 Grizzly Rock Cafe – Turlock

September 21  1st Street Bar – Encinitas

 

Check out more Zach Alwin music and photos by clicking here

An alternative to what? The use of the word Alternative in music. | Articles

Bands, I have to get something off my chest. It’s about a word. Yeah, I know you’re probably shocked that a writer has a beef with a word. Predictable maybe, but what can you do? Writers get hung up on words. You might be wondering what word could have me so wound up that I need to blog about it. Well I’ll tell you. I have a beef with the term alternative – particularly as it applies to music.

I know that alternative is mostly a radio designation. Once upon a time, it might have had a little (and I stress little) more meaning. My question whenever I see a band that is categorized as “alternative” is “An alternative to what exactly?” I know. It means an alternative to pop.

Trust me, I am all for alternatives to pop music that is made with machines and sung by computers. But think about this. Norteno music (you know, the music that sounds like a Mexican polka) is also an alternative to pop. Black metal is an alternative to pop. But you know something? People have at least a vague idea of what norteno music and black metal sound like. Alternative is a generic term that doesn’t really give any description of the music. It doesn’t do anything to make a band stand out.

Think of it this way. If you send me your press kit, and you categorize yourself as an alternative-rock band, what are you really telling me? That you sound like every rock band that had one hit in the 90s (and a lot of others that weren’t even one-hit wonders)? Now ask yourself this. Why would you choose to give yourself a label that provides nothing distinctive about your band? I get it. Radio would identify you as alternative, and it helps you target the radio shows that might give you airplay. Airplay is always a good thing for a band – even if it’s on a station that can only be heard in a small town in Wyoming. But you should be able to distinguish yourself from other bands that are also looking for airplay at those same stations.

The term alternative is etched deeply enough into the music business that it’s likely not getting phased out anytime soon. In that regard, it makes sense to leave the term alternative in your press kit. Here’s my challenge to you though. Keep alternative in your press kit, but also try to come up with a term that is more unique to your band. (I can tell you from all the press kits that I see that many bands list themselves in multiple categories.) I’ll give you an example.

The Zambonis is a band that lists itself as hockey rock because all the band members like hockey, and they do a lot of songs about hockey. How many bands do you think fall into the hockey-rock category? Exactly. The Zambonis stand alone in that category. Plus, I didn’t have to look up The Zambonis. I was once contacted about the band, and I remember it because I’ve never heard of another band that plays hockey rock. If you do come up with a category which is unique to your band, then guess what. You’ve automatically given prospective interviewers something to ask you about when you do an interview. You’re not making music to lump yourself in with a million other artists. You’re doing it to stand out. So stand out already and at least try to come up with some enhancement to the overused and generic term alternative.

Here’s a link to a Los Tigres del Norte video if you want to link it to the term Norteno music. 

And a link to a Goatwhore video if you want to link it to black metal.